Pengaruh Kualitas Pelayanan, Harga, Promosi, Citra Merek Dan Kemudahan terhadap Kepuasan Pelanggan Pengguna Jasa Transportasi Ojek Online (Studi Kasus pada Pelanggan Gojek di Yogyakarta)

Yefaneza, Dilla (2020) Pengaruh Kualitas Pelayanan, Harga, Promosi, Citra Merek Dan Kemudahan terhadap Kepuasan Pelanggan Pengguna Jasa Transportasi Ojek Online (Studi Kasus pada Pelanggan Gojek di Yogyakarta). Ringkasan Skripsi thesis, STIE YKPN.

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Abstract

This study aims to determine: (1) The influence of service quality on customer satisfaction of Ojek Online. (2) The influence of price on customer satisfaction of Ojek Online. (3) The influence of promotion on customer satisfaction of Ojek Oline. (4) The influence of brand image on customer satisfaction of Ojek Online. (5) The influence of ease on customer satisfaction of Ojek Online. The influence of service quality, price, promotion, brand image and convenience on customer satisfaction of users of the Gojek online motorcycle taxi transportation service in Yogyakarta. The research was conducted using primary data obtained directly from respondents, amounting to 150 respondents. The results of this study indicate that: (1) the service quality variable significantly influences the customer satisfaction of users of the Gojek online motorcycle taxi transportation service in Yogyakarta. (2) the price variable significantly influences the customer satisfaction of users of the Gojek online motorcycle taxi transportation service in Yogyakarta. (3) the promotion variable does not significantly influences the customer satisfaction of users of the Gojek online ojek transportation service in Yogyakarta. (4) the brand image variable significantly influences the customer satisfaction of users of the Gojek online motorcycle taxi transportation service in Yogyakarta. (5) ease variable significantly influences customer satisfaction of Gojek online ojek transportation service users in Yogyakarta. (6) Service quality, price, promotion, brand image, and ease simultaneously have a significant effect on customer satisfaction of users of the Gojek online ojek transportation service in Yogyakarta.

Item Type: Thesis (Ringkasan Skripsi)
Additional Information: Skripsi dapat dibaca di Perpustakaan dengan call number YEF p 6802/2020
Uncontrolled Keywords: Service Quality, Price, Promotion, Brand Image, Convenience, Customer Satisfaction.
Subjects: MANAJEMEN > Pemasaran dan Periklanan
Divisions: Program Sarjana > Ringkasan Skripsi Manajemen
Depositing User: Pustakawan STIE YKPN
Date Deposited: 15 Apr 2021 07:38
Last Modified: 15 Apr 2021 07:38
URI: http://repository.stieykpn.ac.id/id/eprint/1048

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