Pengaruh Harga, Responsivesness, Dan Assurance terhadap kepuasan Konsumen pada TB. Bukit Indah 3 Sampakan Sleman Yogyakarta

Putro, Noviyan Cahyo (2021) Pengaruh Harga, Responsivesness, Dan Assurance terhadap kepuasan Konsumen pada TB. Bukit Indah 3 Sampakan Sleman Yogyakarta. Ringkasan Skripsi thesis, STIE YKPN.

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Abstract

The aims of this research is to examine the effect of price, responsiveness, and assurance on consumer satisfaction at TB Bukit Indah 3 Sampakan Sleman Yogyakarta. The data in this study were obtained using a questionnaire with 100 consumers of TB Bukit Indah 3 Sampakan Sleman Yogyakarta as samples obtained using purposive sampling method. To test the hypothesis of this research using multiple regression analysis. The results showed that price and assurance had a positive effect on customer satisfaction, while responsiveness had a negative effect on customer satisfaction at TB Bukit Indah 3 Sampakan Sleman Yogyakarta.

Item Type: Thesis (Ringkasan Skripsi)
Additional Information: Skripsi dapat dibaca di Perpustakaan dengan call number PUT p 917/2021
Uncontrolled Keywords: Price, Responsiveness, Assurance, Consumer Satisfaction
Subjects: MANAJEMEN > Manajemen Keuangan
Divisions: Program Sarjana > Ringkasan Skripsi Manajemen
Depositing User: Pustakawan STIE YKPN
Date Deposited: 01 Dec 2021 03:35
Last Modified: 01 Dec 2021 03:35
URI: http://repository.stieykpn.ac.id/id/eprint/1346

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