Persepsi Kualitas Layanan Pengunjung Candi Prambanan (Studi Komparasi Wisatawan Lokal dan Mancanegara)

Rohman, Isnanada Zainur and Nasution, Olivia Barcelona (2019) Persepsi Kualitas Layanan Pengunjung Candi Prambanan (Studi Komparasi Wisatawan Lokal dan Mancanegara). Upajiwa Dewantara: Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat, 3 (2). pp. 67-77. ISSN p-ISSN: 2614-0888 e- ISSN: 2580-4553

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Official URL: https://jurnal.ustjogja.ac.id/index.php/upajiwa/ar...

Abstract

This study aims to examine if there is an effect of each dimension of service quality (physical evidence, empathy, reliability, responsiveness, and assurance) on the satisfaction of visitors to Prambanan Temple and its impact on the intention to revisit Prambanan Temple and reveals whether there are differences in the level of satisfaction and intention to revisit Prambanan Temple on local and foreign tourists. This study used purposive sampling technique. Data analysis used IBM SPSS version 23. Analysis tools used multiple regression, simple regression analysis and the independent sample t-test. The results of this study indicate that all dimensions of service quality affect the visitor’s satisfaction. Second, visitor’s satisfaction affects the intention to revisit. Finally, there were no differences in the level of satisfaction and intention to revisit on two tourist groups, namely local and foreign tourists.

Item Type: Article
Uncontrolled Keywords: service quality, satisfaction, intention to revisit
Subjects: MANAJEMEN > Perilaku Konsumen
MANAJEMEN > Pemasaran dan Periklanan
MANAJEMEN > Sumber Daya Manusia
Divisions: Dosen STIE YKPN > Artikel > Jurnal
Depositing User: Erin Triyana
Date Deposited: 06 Jan 2022 07:14
Last Modified: 08 Apr 2022 02:56
URI: http://repository.stieykpn.ac.id/id/eprint/1397

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