Wisata Puncak Becici: Kepuasan, Loyalitas, Dan Intensi Rekomendasi Wisatawan

Rohman, Isnanada Zainur (2019) Wisata Puncak Becici: Kepuasan, Loyalitas, Dan Intensi Rekomendasi Wisatawan. Jurnal Destinasi Pariwisata, 7 (2). pp. 415-420. ISSN p-ISSN: 2338-8811, e-ISSN: 2548-8937

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Abstract

This study aims to determine the effect of tourist satisfaction on tourist loyalty. Then, the impact of tourist loyalty on the intention of tourists to recommend others visit the tourist attractions. A total of 221 respondents filled out the questionnaire given by the researcher when they visited a tourist attraction, Puncak Becici Yogyakarta. This place is a new destination in Yogyakarta, so research is needed to make this place better. The hypotheses were tested by regression analyses.The results showed that tourist satisfaction has a positive effect on tourist loyalty. Then, tourist loyalty has a positive effect on the intention of tourist recommendations.The implication is that people managing tourist attractions need to maintain the level of tourist satisfaction so that tourists become loyal, and then they will have the intention to recommend others visit.

Item Type: Article
Uncontrolled Keywords: puncak Becici, tourist satisfaction,tourist loyalty, and intention to recommend
Subjects: MANAJEMEN > Perilaku Konsumen
MANAJEMEN > Kewirausahaan
MANAJEMEN > Pemasaran dan Periklanan
Divisions: Dosen STIE YKPN > Artikel > Jurnal
Depositing User: Erin Triyana
Date Deposited: 06 Jan 2022 07:43
Last Modified: 06 Apr 2022 07:11
URI: http://repository.stieykpn.ac.id/id/eprint/1398

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