Anteseden Minat Beli Konsumen Di Shopee

Rohman, Isnanda Zainur (2022) Anteseden Minat Beli Konsumen Di Shopee. JAM, 17 (3). ISSN ISSN 2621-704X (Online) /0853-1269 (Cetak)

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Abstract

Technological developments have an impact on the convenience of shopping which can be done online and is considered more timesaving. One of the marketplaces for conducting online shopping activities is Shopee. This study was conducted to determine the effect of online customer reviews, online customer ratings, product photos, seller service quality, and price discounts on buying interest in the Shopee marketplace. This type of research is quantitative with a sample of 201 people of Yogyakarta who have Shopee. The source of the data used is primary data using a questionnaire. The data analysis method used is multiple linear regression analysis. Based on the results of the study, it was concluded that there was a positive and significant influence on online customer review variables, online customer ratings, product photos, seller service quality, and price discounts on buying interest in the Shopee marketplace.

Item Type: Article
Uncontrolled Keywords: Online customer review, photo product, service quality, price discount, buying interest
Subjects: MANAJEMEN > Sumber Daya Manusia
Divisions: Dosen STIE YKPN > Artikel
Depositing User: Unnamed user with email webmaster@stieykpn.ac.id
Date Deposited: 18 Jul 2023 06:43
Last Modified: 18 Jul 2023 06:43
URI: http://repositorybaru.stieykpn.ac.id/id/eprint/1589

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