Pengaruh Fashion Innovativeness dan Fashion Involvement terhadap Clothing Disposal Behavior dalam Industri Fast Fashion: Pengaruh Pemediasi Adoption Behavior Towards New Fashion

Isrinasipa, Ika (2018) Pengaruh Fashion Innovativeness dan Fashion Involvement terhadap Clothing Disposal Behavior dalam Industri Fast Fashion: Pengaruh Pemediasi Adoption Behavior Towards New Fashion. Jurnal thesis, STIE YKPN.

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Abstract

Fashion adoption is concerned with how consumers accept a prevailing style during a particular time. In fast fashion industry, fashion is accepted by the consumers and influences their clothing disposal behavior. The purpose of this study is to investigate the factors that compel consumers to dispose their clothes. It has been investigated that how different factors such as fashion innovativeness and fashion involvement influence consumers’ adoption behavior towards new fashion and how that adoption behavior influence their clothing disposal behavior. Data were collected from 200 respondents by questionnaires. Data analysis was conducted by WarpPLS 4.0. The regression test and the model results using Structural Equation Modeling (SEM) analysis revealed that consumers’ fashion innovativeness and fashion involvement positively influence their adoption behavior towards new fashion, and adoption behavior also positively influences their clothing disposal behavior.

Item Type: Thesis (Jurnal)
Additional Information: Tesis dapat dibaca di Perpustakaan dengan call number Isr p 366/2018
Uncontrolled Keywords: fast fashion, fashion innovativeness, fashion involvement, adoption behavior, clothing disposal behavior
Divisions: Program Pasca Sarjana > Jurnal Tesis Magister Manajemen
Depositing User: Pustakawan STIE YKPN
Date Deposited: 03 Jul 2019 04:32
Last Modified: 03 Jul 2019 04:32
URI: http://repository.stieykpn.ac.id/id/eprint/184

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