Pengaruh Consumer Confusion Proneness terhadap Word of Mouth, Kepercayaan, Kepuasan, Minat Beli dan Loyalitas Konsumen (Studi Kasus pada Pengguna Sepeda Motor Merek Honda di Yogyakarta)

Widiastuti, Eka Marliya (2016) Pengaruh Consumer Confusion Proneness terhadap Word of Mouth, Kepercayaan, Kepuasan, Minat Beli dan Loyalitas Konsumen (Studi Kasus pada Pengguna Sepeda Motor Merek Honda di Yogyakarta). Jurnal thesis, STIE YKPN.

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Abstract

This study examines the effect of consumer confusion proneness to word of mouth, trust, costumer satisfaction, purchase intention and customer loyalty to the brand Honda motorcycle users in Yogyakarta. Selection of the sample in this study is done by using purposive sampling with criteria-user customers of Honda motorcycles in Yogyakarta. Collecting data using questionnaires and 300 users of Honda motorcycles in Yogyakarta are respondents in this study. Data analysis is performed using Structural Equation Modelling (SEM) withAmoscomputer program. The results shows that the overload confusion negative effect on trust and customer satisfaction, ambiguity, confusion positive influence on word of mouth, word of mouth positive effect on purchase intention and customer loyalty, trust positive effect on purchase intention and customer loyalty and customer satisfaction has positive influence on costumer loyalty.

Item Type: Thesis (Jurnal)
Additional Information: Tesis dapat dibaca di Perpustakaan dengan call number Wid p 322/2016
Uncontrolled Keywords: consumer confusion proneness, word of mouth, trust, costumer satisfaction, purchase intention, customer loyalty
Divisions: Program Pasca Sarjana > Jurnal Tesis Magister Manajemen
Depositing User: Pustakawan STIE YKPN
Date Deposited: 04 Jul 2019 02:00
Last Modified: 04 Jul 2019 02:00
URI: http://repository.stieykpn.ac.id/id/eprint/193

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