Pengaruh Store Environment terhadap Purchase Intention dan Postive Emotion (Studi Kasus untuk Konsumen Hypermarket di Yogyakarta)

Astuti, Lisa (2016) Pengaruh Store Environment terhadap Purchase Intention dan Postive Emotion (Studi Kasus untuk Konsumen Hypermarket di Yogyakarta). Jurnal thesis, STIE YKPN.

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Abstract

This research examines the effect of store environment to purchase intention and positive emotion on the consumer hypermarkets in Yogyakarta. Selection of the sample in this study is done by using purposive sampling with criteria hypermarket consumers who visited or shop at hypermarkets in Yogyakarta within the last month. Collecting data using questionnaires and 200 consumers hypermarket in Yogyakarta were respondents in this study. Data analysis was performed using regression analysis with SPSS 23. The results showed that the store image, store atmosphere, and positive emotion positive effect on purchase intention. Store image, store atmosphere and store theatrics positive effect on emotion

Item Type: Thesis (Jurnal)
Additional Information: Tesis dapat dibaca di Perpustakaan dengan call number Ast p 323/2016
Uncontrolled Keywords: store image, store atmosphere, store theatrics, purchase intention, positive emotion
Divisions: Program Pasca Sarjana > Jurnal Tesis Magister Manajemen
Depositing User: Pustakawan STIE YKPN
Date Deposited: 04 Jul 2019 02:03
Last Modified: 04 Jul 2019 02:03
URI: http://repository.stieykpn.ac.id/id/eprint/194

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