Anteseden Perilaku Pemberlian Impulsif (Kasus pada Konsumen Hypermarket di Yogyakarta)

Kasim, Hanisa (2015) Anteseden Perilaku Pemberlian Impulsif (Kasus pada Konsumen Hypermarket di Yogyakarta). Jurnal thesis, STIE YKPN.

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Abstract

This study examined the influence of the independent variable availability of time, the pleasure of shopping, the availability of money, the atmosphere store, impulse buying, positive emotions and moderating variables (Gender and Income) on the independent variable impulse buying. 200 respondents to the criteria they have ever shopped at Carrefour and never commit impulsive purchases participated in this study. The data is processed by using SEM (Structural Equation Modeling) and AMOS (Analysis of Moment Structure). The results showed that shopping pleasure positive effect on positive emotions, positive effect on the time availability impulse to buy, the urge to buy a positive effect on impulsive buying behavior, and positive emotions positive effect on impulse buying. Moderating influence test results showed that gender, time available has no effect on the urge to buy for men. Meanwhile, for women availability time positive effect on the urge to buy. In addition, the urge to buy has no effect on impulsive buying behavior for men. Meanwhile, for women the urge to buy a positive effect on impulsive buying behavior. Moderating influence test results show that the income level of store atmosphere positive effect on positive emotions for high income but do not affect the low income. In addition, the availability of a positive effect on the urge to buy the low-income but do not affect the groups with high income. Other findings are positive emotions do not affect the urge to buy for low income but the effect on high-income groups. Lastly, the urge to buy a positive effect on impulsive buying behavior for low-income but have no effect on high-income groups.

Item Type: Thesis (Jurnal)
Additional Information: Tesis dapat dibaca di Perpustakaan dengan call number Kas a 318/2015
Uncontrolled Keywords: retail, hypermarket, availability of time, the pleasure of shopping, the availability of money, store atmosphere, the impulse to buy, positive emotions, impulse buying
Divisions: Program Pasca Sarjana > Jurnal Tesis Magister Manajemen
Depositing User: Pustakawan STIE YKPN
Date Deposited: 04 Jul 2019 03:15
Last Modified: 04 Jul 2019 03:27
URI: http://repository.stieykpn.ac.id/id/eprint/202

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