Modifikasi Model Theory of Planned Behavior (Kasus untuk Obat Herbal Papua)

Sarmento, Tito Apolinario (2015) Modifikasi Model Theory of Planned Behavior (Kasus untuk Obat Herbal Papua). Jurnal thesis, STIE YKPN.

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This study examined the influence of attitudes, subjective norms, and perceived behavioral control on herbal medicinal Papua on purchase intention, purchase intentions against the act of buying, buying action against complacency and satisfaction with the intention buy again. A total of one hundred and three (103) of respondents from the general public to participate in this study. The criteria used in the respondents This study is of general public among men and women with a background behind different employment among private sector employees, students, entrepreneur or self-employed, house wives and others who have taken the herbal medicine Papua. Data analysis was performed using structural equation modeling (SEM) with a computer program amos 22. The results showed that the attitude does not affect the intention buy because consumers are still less convinced by the efficacy of herbal medicine Papua. Yet subjective norms and perceived behavioral control positively affects purchase intent, purchase intentions influence the act of buying, the act of buying influence on satisfaction and satisfaction influence on purchase intentions again.

Item Type: Thesis (Jurnal)
Additional Information: Tesis dapat dibaca di Perpustakaan dengan call number Sar m 291/2015
Uncontrolled Keywords: herbal medicinal products, herbal medicinal Papua
Divisions: Program Pasca Sarjana > Jurnal Tesis Magister Manajemen
Depositing User: Pustakawan STIE YKPN
Date Deposited: 04 Jul 2019 03:32
Last Modified: 04 Jul 2019 03:32

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