Pengaruh Media Sosial sebagai Media Promosi terhadap Peningkatan Volume Penjualan (Studi Kasus pada Bisnis Online Matahari Jogja Murah Meriah)

Nurjanah, Aghata (2019) Pengaruh Media Sosial sebagai Media Promosi terhadap Peningkatan Volume Penjualan (Studi Kasus pada Bisnis Online Matahari Jogja Murah Meriah). Ringkasan Skripsi thesis, STIE YKPN.

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Abstract

This study aims to determine the effect of context, communication, connections and testimony in social media as a promotional media to increase sales volume in the Matahari Jogja Murah Meriah online business. In this study the authors used a sample of 200 respondents. The respondent is a customer of Matahari Jogja Murah Meriah who has already made a purchase transaction. The type of data used in this study is subject data, the nature of the data used is quantitative data, the source of the data used is primary data and the method of data collection in this study is using a questionnaire. The test used to test the research instrument is a validity test and a reliability test. For data analysis techniques using descriptive statistics, classic assumption tests and multiple regression analysis. The results of this study indicate that the independent variables (Context, Communication, Connection and Witness) can explain the dependent variable increase in sales volume by 53.5%. Based on the results of hypothesis testing partially independent variables (Context, Connection and Testimony) significantly influence the increase in sales volume, while the communication variable does not significantly influence the increase in sales volume.

Item Type: Thesis (Ringkasan Skripsi)
Additional Information: Skripsi dapat dibaca di Perpustakaan dengan call number NUR p 6563/2019
Divisions: Program Sarjana > Ringkasan Skripsi Akuntansi
Depositing User: Pustakawan STIE YKPN
Date Deposited: 15 Oct 2019 09:09
Last Modified: 15 Oct 2019 09:09
URI: http://repository.stieykpn.ac.id/id/eprint/673

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