The Relationships Among Perceived Level of Contact, Self-Construal, Perceived Risk, and Consumer Involvement

Wijaya, Nikodemus Hans Setiadi (2016) The Relationships Among Perceived Level of Contact, Self-Construal, Perceived Risk, and Consumer Involvement. Jurnal Ekonomi dan Bisnis, 10 (3). pp. 165-173. ISSN 1978-3116

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Official URL: https://stieykpn.ac.id/journal/index.php/jeb/issue...

Abstract

Consumer involvement is critical in service industries, because it can enhance the quality of services and satisfaction of consumers. This study was aimed to link perceived level of contact, perceived risk, self-construal, and consumer involvement. The respondents were international students of a university in Taiwan. A total of 195 cases from 65 respondents were included in analyses. Regression analysis demonstrated the positive impacts of perceived level of contact and self-construal on perceived risk. The influence of the interdependent self-construal consumers on perceived risk was found to be stronger than that of the independent self-construal consumers. In addition, the positive effect of perceived risk on consumer involvement was also found. This study contributes to the literature by tapping the factors influencing perceived risk, enhances consumer involvement. This study also offers some implications for practice. For example, marketers need to educate consumers in order to develop suitable risk as perceived, which in turn encourages adequate consumer involvement to promote service quality. In addition, the knowledge about the linkage of self-construal and perceived risk would provide a new insight on how to design appropriate marketing programs for specific markets. The limitations of this study and future directions are also discussed in the last section of this paper.

Item Type: Article
Uncontrolled Keywords: perceived level of contact, self-construal, perceived risk, consumer involvement
Subjects: MANAJEMEN > Perilaku Konsumen
Divisions: Dosen STIE YKPN > Artikel > Jurnal
Depositing User: Erin Triyana
Date Deposited: 05 Jun 2020 04:42
Last Modified: 19 Nov 2020 04:04
URI: http://repository.stieykpn.ac.id/id/eprint/850

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