Gender as a Moderator in the Relationship between Entrepreneurial Media Expose, ATB, SN, Perceived Behavioral Control, and Entrepreneurial Intention

Handayani, Yohana Cahya and Prajogo, Wisnu (2020) Gender as a Moderator in the Relationship between Entrepreneurial Media Expose, ATB, SN, Perceived Behavioral Control, and Entrepreneurial Intention. International Journal of Innovation, Creativity and Change, 12 (5). pp. 226-237. ISSN 2201-1323

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Abstract

Entrepreneurship is an activity of having and managing a business. Nowadays, many media (online and offline media) are displaying entrepreneurship content. Becoming an entrepreneur begins with entrepreneurial intention. There are 3 factors that influence an intention: SN, ATB, and perceived behavioural control. This study examines the relationship between entrepreneurial media exposure, SN, perceived behavioural control, ATB, and entrepreneurial intention. There are several findings of this study. First, entrepreneurial media expose influences ATB, SN and perceived behavioural control. Second, ATB, SN and perceived behavioural control influence entrepreneurial intention. Third, these influences have differences between men and women

Item Type: Article
Uncontrolled Keywords: entrepreneurial media expose, subjective norms (sn), perceived behavior control (pbc), attitude toward behavior (atb), entrepreneurial intention
Subjects: MANAJEMEN > Kewirausahaan
Divisions: Dosen STIE YKPN > Artikel > Jurnal
Depositing User: Erin Triyana
Date Deposited: 14 Jul 2020 03:03
Last Modified: 28 Oct 2020 06:44
URI: http://repository.stieykpn.ac.id/id/eprint/867

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