Pengaruh Brand Awareness, Customer Loyalty, Harga, dan Kualitas Produk terhadap keputusan pembelian Konsumen (Studi Kasus pada Pengguna Layanan Indihome PT. Telkom Indonesia di Pulau Jawa)

Amalia, Ratih Rizki (2020) Pengaruh Brand Awareness, Customer Loyalty, Harga, dan Kualitas Produk terhadap keputusan pembelian Konsumen (Studi Kasus pada Pengguna Layanan Indihome PT. Telkom Indonesia di Pulau Jawa). Ringkasan Skripsi thesis, STIE YKPN.

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Abstract

The aim of this research is knowing the effect of brand awareness, customer loyalty, price and product quality towards consumers purchasing decision. The data used of primer data. The population of this research was all consumers that purchased Indihome product at java island. The sample of this study were 150 people taken by purposive sampling with google form. The data obtained were analyzed using multiple linear regression analysis. The result of this research shows that brand awareness, customer loyalty, price and product quality simultaneosly have positive effect towards consumers purchasing decision. Brand awareness has a positive effect towards consumer purchasing decision, customer loyalty has a positive effect towards consumer purchasing decision, price has a positive effect towards consumer purchasing decision and product quality has a positive effect towards consumer purchasing decision.

Item Type: Thesis (Ringkasan Skripsi)
Additional Information: Skripsi dapat dibaca di Perpustakaan dengan call number AMA p 6677/2020
Uncontrolled Keywords: brand awareness, customer loyalty, kualitas produk, harga
Divisions: Program Sarjana > Ringkasan Skripsi Manajemen
Depositing User: Pustakawan STIE YKPN
Date Deposited: 04 Jan 2021 07:40
Last Modified: 04 Jan 2021 07:40
URI: http://repository.stieykpn.ac.id/id/eprint/943

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