Items where Author is "Purwanto, Edi"

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Prajogo, Wisnu and Purwanto, Edi (2020) The Influence of Advertising Appeals on Viral Advertising, Brand Awareness, and Purchase Intention: The Moderator Role of Hedonic Personality. JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen, 17 (1). pp. 19-34. ISSN 2597-4017

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